Introducing the New ClearConnect Brand
October 14, 2022
The Spectrum Services team has delivered exceptional membership administration services for some of the most prestigious membership organisations for over 20 years. To compliment our brilliant customer service and offering we’ve transformed ‘Spectrum’ and developed a new name, brand identity and proposition.
Introducing ClearConnect...
Based in Telford in the West Midlands, our ClearConnect team has 20+ years of knowledge within the membership sector. Over this period we have supported some of the best membership organisations with their administration tasks such as subscription facilitation, contact detail updates, membership processing and event registration.
The ClearConnect team has the skills and knowledge to carry out these tasks within ClearCourse brands membership solutions. Platform based membership solutions such as Dynamics CRM - Trillium, Silverbear and Felinesoft and specialist solutions - Protech, Millertech and APT.
In addition to member administration, ClearConnect can support your strategic aims around acquisition, engagement or retention through our telemarketing campaigns. On average we engage 100,000 members per year through these campaigns for our clients.
Don’t just take our word for it
We work with one of the most well-known organisations The Institution of Mechanical Engineers
to drive their revenue through payment collection and upgrade telemarketing campaigns.
“I have worked with the ClearConnect team for a number of years on marketing call campaigns for the institution. The campaigns are always implemented efficiently, offer value for money and the team provide great customer service. I have every confidence that the team will work to deliver the campaigns efficiently and provide us with the analysis and results to help us understand our members better.” - Ravi Bhela, Membership Marketing Manager, IMechE.
Creating the ClearConnect Brand & Proposition
The ClearConnect name was developed to describe how ClearConnect can act as an extension to a membership organisations in-house team. Our new brand statement ‘Membership it’s what we do’ underpins one of our key messages, to emphasise our 20 years of expertise in the sector. The ClearConnect brand identity takes the same simple, clean and modern approach that the newly launched ClearCourse
and ClearAccept
websites provide.
Our Values
As part of the ClearCourse Group, our team and our brand are guided by our FAIR values, which keep us focused on how we approach things every day, from how we interact with our colleagues and customers to why and how we build our products and services.
Of course, a brand in itself means very little – it’s got to be backed up by the right people and the right products and services.
And, fortunately, we’re certain through ClearConnect we are offering just that!
Today’s trade unions and professional bodies are able to achieve levels of member service that would previously have been unimaginable without extensive support teams and huge operational budgets. A modern CRM combined with the latest association management systems (AMS) is able to automate so much of the daily workload that it’s easy to slip into a complete reliance on digital communication.
Much of the strategic emphasis in membership organisations is placed upon growth. Leadership teams support this with worthwhile discussions on value proposition, marketing and member acquisition.
