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Insights

Insights on engagement, retention and acquisition from ClearConnect.

08 Mar, 2023
Today’s trade unions and professional bodies are able to achieve levels of member service that would previously have been unimaginable without extensive support teams and huge operational budgets. A modern CRM combined with the latest association management systems (AMS) is able to automate so much of the daily workload that it’s easy to slip into a complete reliance on digital communication.
ClearConnect member administration
26 Jan, 2023
Much of the strategic emphasis in membership organisations is placed upon growth. Leadership teams support this with worthwhile discussions on value proposition, marketing and member acquisition.
ClearConnect Ondemand Webinar
26 Oct, 2022
Re-watch the ClearConnect on demand webinar for membership organisations to scale your operations with our membership focused specialists.
ClearConnect Launch Webcast
17 Oct, 2022
To celebrate the launch of the ClearConnect brand, in conjunction with the MemberWise network we're hosting a complimentary webcast. See the details below and book your place now.
ClearConnect
14 Oct, 2022
The Spectrum Services team has delivered exceptional membership administration services for some of the most prestigious membership organisations for over 20 years. To compliment our brilliant customer service and offering we’ve transformed ‘Spectrum’ and developed a new name, brand identity and proposition
The challenge of member acquisition
By Tech Ops 25 Jul, 2022
For any membership organisation, growth is synonymous with the process of acquiring new members. While keeping current members engaged is vital.
Speaker presenting at member event
By Tech Ops 18 Jul, 2022
Member retention is often considered the most crucial tool for membership organisation success. By retaining members, you demonstrate the value that your organisation delivers and have a chance to create advocates from your membership group.
Member engaged by content on tablet device
By Tech Ops 11 Jul, 2022
Engagement is one of the membership sector’s most commonly used terms. It appears in almost every organisation’s commercial plan and is often used as a synonym for “the business of membership”.
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